International Sleep Products Association (ISPA) EXPO

SERVICES
Brand Strategy | Messaging | Visual Branding | Layout Strategy | Motion Graphics | Video | Style Guidelines
AWARDS
2022 GOLD EXCEL Award - Promotional Content, Integrated Mixed Media
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Project Overview

The International Sleep Products Association (ISPA) conducts the largest international expo showcasing the latest innovative and inspirational ideas for the mattress industry.

GRAPHEK partnered with ISPA on an energizing launch campaign for their expo—complete with a new expo logo, bold colors, punchy messaging, a motion graphic video, brochures, and custom digital assets that all worked together to generate excitement within their membership.

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The 2024 design utilizes dynamic type paired with hand-drawn elements to create an energetic brand that celebrates innovation, technology, and creativity. Retro-inspired patterns alongside a cheerful palette bring an upbeat energy, with a focus on the exciting possibilities of the future. Featured images are shown in a full-color treatment silhouetted in the foreground or cropped as a full image in the background. Overall, this vibrant branding is an engaging way to inspire and excite ISPA EXPO attendees.

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The 2022 branding utilizes graphic treatment that showcases overlapping transparent shapes—symbolizing the four drivers in the strategic plan—coming together as one to represent a cohesive vision for the future.

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