Project Overview
Drug companies are breaking the law at the expense of low-income patients and rural hospitals during a global pandemic, and policymakers should be outraged.
GRAPHEK seized the opportunity to empower 340B Health with a compelling new video that exposes drug companies’ legal transgressions and prompts policymakers to act.
GRAPHEK brought 340B Health’s existing color palette and brand to life with an ambitious illustration style that leverages texture, depth, and 3D animation techniques to captivate viewers.
COLOR PALETTE
TEXTURES
STORYBOARD
See the Next Video:
Explore how the 340B Drug Pricing Program helps hospitals and everyday Americans access affordable prescriptions in GRAPHEK’s initial video for 340B Health.
