Project Overview
GRAPHEK partnered with the Infectious Diseases Society of America (IDSA) to help extend their new brand onto various collaterals for their brand launch.
IDSA is a medical association with over 13,000 members representing physicians, scientists, and other health care professionals who specialize in infectious diseases. IDSA recently conducted an overhaul of their brand, honoring their historical roots and the uniquely curious character of their members.
IDSA contacted GRAPHEK to help extend their new brand onto a variety of collaterals in time for their brand launch, including a brand launch video, letterhead, templates for social media, journal covers, report covers, infographic solutions, and a wide variety of other assets.
GRAPHEK also helped set IDSA up for success in working with their new brand by establishing a library of photos, setting up a brand kit in Canva, providing feedback to further refine brand guidelines, and creating templates accessible to staff members.
Rounded corners, a key element of IDSA’s new branding, was brought in for the business cards as a subtle detail. Staff were also given the freedom to choose from a variety of brand colors.
PowerPoint templates were developed to provide maximum customization, with modified templates for their Foundation and HIVMA that used their respective sub-brand colors and shapes.
Given the wide variety of topics, member submissions, and imagery associated with infectious diseases, GRAPHEK needed to come up with a simple yet instantly recognizable cover solution for IDSA’s research journals. The rebrand provided the editorial team an opportunity to create a new nameplate to honor how researchers refer to the journals’ acronyms rather than their full titles, as well as the flexibility to use photos depending on the topics. A similar approach was taken for the report cover template — a simple layout was used with the option to have imagery, as well as variety of color options.
IDSA regularly exhibits at conferences and events. GRAPHEK developed an easy to transport and set up modular system of interlocking vinyl panels that can be modified based on the amount of space available.
