The National Association of Boards of Pharmacy (NABP)

Project Overview

The National Association of Boards of Pharmacy (NABP) partnered with GRAPHEK to revamp their flagship publication, Innovations, elevating the design and establishing a consistent process to produce each issue.

When GRAPHEK was tasked with the comprehensive redesign, the primary goal was to maintain Innovations’ professional and authoritative tone while enhancing its visual appeal and accessibility while aligning with NABP’s new branding. The redesign enhanced visual hierarchy, better data presentation, flexible grid structure, increased clear space, and improved promotion of NABP’s Annual Meeting content.

BEFORE

After

GRAPHEK explored a nameplate and cover grid design flexible enough to be used with any graphics, while keeping in mind the focal point that pulls readers in. As a monthly publication, the consistent grid and placement of graphic elements allows a streamlined process, keeping the focus on the content while maintaining a professional and engaging visual style.

Through our partnership with GRAPHEK and the excellent creative direction and design work, NABP has taken our Innovations monthly magazine to the next level and beyond. GRAPHEK partnered with us on redesigning Innovations in 2020 and has continued to be responsive and deliver beyond our expectations for turning our concept ideas into design. Their custom illustrated cover art has delivered a striking visual for our content. Also, working with varied designers on their staff has kept our imagery fresh, yet consistent with our Style Guide."

DEBORAH ZAK, DEBORAH ZAK, PHD, NABP

The National Association of Boards of Pharmacy (NABP)

Project Overview

The National Association of Boards of Pharmacy (NABP) partnered with GRAPHEK to revamp their flagship publication, Innovations, elevating the design and establishing a consistent process to produce each issue.

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