Project Overview
Every two years, the Water Quality Association (WQA) releases a consumer insights study sharing key insights on consumer habits, changes, and evolving attitudes towards water and water treatment.
Using WQA’s modernized branding and bold color palette, key findings and takeaways were visualized using a collaged approach to grab the reader’s attention. The strategically selected colors were used to connect the text and visuals, clearly communicating the report’s findings in an impactful way.
